Product promotion - how to effectively promote a product online

23 october 2020 Produkt w sieci reklama reklama w internecie promocja pozycjonowanie blog

Products can be advertised online in various ways. After all, setting up an online shop seems simple and accessible to everyone. Since many of us use the services of online shops when shopping, one might assume that online sales are going smoothly. Unfortunately, the reality is completely different and problems with online sales happen often. Even if the shop itself is correctly designed and professionally built, the products may not reach the customers or their visibility on the web may be too low.

Promoting products online

The basis is the right idea for promoting new products online.

An important tool for promoting new products is social media. It is worth creating an account on Facebook or even Pinterest. The former is more popular, making it easier to reach the target audience. The advantage of promoting on Facebook is that the promoted post is specific and targeted at the right audience. Then such a campaign will be very successful, and we will reach those most interested with our offer.

Pinterest, on the other hand, is a website where the emphasis is on photos. We can present products from the shop. This website is an interesting place to promote products that are presented in use. Certainly, those on a white background will be less inviting; it is better to leave them in the shop.

How to advertise a product?

Another tool is paid Google ADS. This is a significant method of increasing the number of visitors and visibility of the shop and products. If no one visits the shop and browses the products, there will be no sales.

After purchasing and launching such a campaign, our shop immediately “gains” a better ranking and moves higher than non-promoted, standard - organic positions. Additionally, thanks to this option, you can promote not only the shop but also specific products. This form of advertising shows immediately our products from the shop directly in the search results and is always higher than the natural results. Google Ads are especially recommended for promoting a new product.

A blog is the perfect place for good product promotion through interesting posts and articles related to the shop's assortment. It is worth describing the advantages of the goods sold, their special features and the most important information related to the products. This will make it easier to reach customers and promote the shop. On our blog, we write about investment-related matters, business offers and the sale of a company.

New product market - positioning

The main thing is positioning. The disadvantage of Google Ads is that we are at the top of the search results when funds are available, but when they run out, our shop and products automatically disappear from the customer's field of vision and traffic in the shop ends. Natural visibility, developed and created for the proper functioning of the shop, is very beneficial and does not require dependence on paid methods. Even though this method takes time to become effective, after a certain period of time, everything will start to change. New shops cannot immediately rank high in search engines, as this would be unfair to older websites that have been around for a long time.

Another good method is to use influencers, who are popular people from a particular environment, e.g. youtubers, who will record videos and promote our products. Such a brand will gain popularity and reach unique customers.

How to promote a new product?

We should also not forget about the dynamic method of product promotion, i.e. a short video presenting our goods. There is no denying that even a short video will make a greater impression on such a buyer than a passive description in the form of content and photos.

The video will not only present the product better, but also create a certain atmosphere thanks to music or special effects. This form of promotion can then be used in a shop, in advertising campaigns on Facebook or during festivals, conferences and fairs, by presenting the video on a computer.

A very important element of shop and product promotion are reviews posted by customers. It is worth making sure that buyers share their opinion about both the service in the shop and the goods they have bought. It often happens that in the case of reviews, the “herd instinct” effect takes place, others are more willing to buy what is popular and chosen by the majority, some even imitate other people with whom they want to be identified. It is also not uncommon to use the help of celebrities to review products..

Sometimes it is also a good idea to add various guides showing how a given product works. This is a great idea and works well as part of social media marketing. You can use your own content, this way you will reach customers who will identify your shop with the advice and information it contains. On the other hand, it is sometimes worth using articles created by others in the industry. At the same time, by cooperating with someone else, we can count on the support of the service and the sharing of products included in our shop.

Tracking the product page - Google Analytics

Finally, it is also worth remembering to follow current trends on the market. You need to check what is best selling in a given group of goods, what is rare, what is more popular. There is no point in forcefully promoting products that are not currently popular, but doing promotions where consumers are noticeably more likely to look. There are many tools to check the most popular products in our shop. You can then also verify the situation with the assortment, whether most of them are popular or only individual products. It is also worth keeping an eye on the competition.

It is worth mentioning that in the case of advertisements and Facebook campaigns, it is extremely important that the website is alive. There is nothing worse than a customer visiting a shop's website where the latest posts are from a year ago. Then the impression is that the company does not exist or acts very passively. This does not have a positive effect on the shop's good reputation and, consequently, on promotion and purchases from customers. It is worth adding product photos to the page of a new product. Nothing appeals to the imagination of a potential customer like photos and videos.

Categories: business classifieds, looking for an investor, selling a cleaning company.

Photo: https://unsplash.com/photos/Imc-IoZDMXc.

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