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There are various ways to advertise a product online. After all, setting up an online shop seems simple and accessible to everyone. Since many of us use the services of online shops when shopping, one could assume that online sales are going smoothly. Unfortunately, the reality is quite different, and problems in online sales often occur. Even though the shop itself is structured correctly and built in a fully professional manner, products may not reach their target audience or their visibility on the web may be too low.

A payment request is a tool of so-called soft debt collection and a way to settle the matter amicably with the debtor. It is a requirement to take legal action. Sometimes we have to deal with an unreliable contractor and we need to recover our debt. Such a request should fulfill several functions. First of all, the letter should inform the recipient of the existing obligation and its amount. It is also necessary to set a deadline for payment and inform the recipient of the consequences of missing the deadline.