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A business plan is a document that comprehensively presents a company, its business model, products, services, financial plan, marketing strategy, as well as market and competition analysis. Its purpose is to convince the investor that the project is feasible, well-thought-out and, above all, profitable.

A business plan is a kind of document drawn up when applying for all kinds of funding. It should contain factual data. The structure of a business plan mainly depends on the size of the company and the purpose for which it is being drawn up. Before preparing a business plan, it would be useful to determine its components. There are no specific guidelines on what it should consist of, but basic information should be included in any typical business plan.

Many people think that buying a business and running a company is a simple matter. The purchase itself does not require any special skills after the initial verification of the advertisement. However, running the business will require special skills. As statistics show, as many as 80% of new companies are unable to stay on the market for two years from the beginning of their operation.